'Our efforts are just starting': Mamdani, Bernie Sanders and AOC mobilize the base ahead of NYC mayoral election.

Just over a week before New York City’s mayoral election on 4 November, approximately thirteen thousand people filled the Queens stadium for the “NYC Is Not For Sale” gathering, headlined by representative Alexandria Ocasio-Cortez, senator Bernie Sanders and the mayoral hopeful Zohran Mamdani.

The iconic open-air venue was filled to capacity. City residents of diverse ages and origins assembled, but it was the youthful attendees that seemed to bring the excitement.

Many described the event as more than just a rally. It was a moment of togetherness, discontent and optimism all at once. For one attendee, 23, of Queens, the motivation to attend was simple: “I’m here because the system is broken, to be honest with you … and I feel like we should bring about reform as a country, and NYC is definitely the place to start.”

Audience Enthusiasm and Views

For a local resident, 29, who lives in the neighborhood, the vibe of the event signaled something he hasn’t felt in local politics in a long time. “It’s exciting that someone who actually might make a difference is showing up in an area that I’m in,” he said. “If it’s here, it’s like, why not? If we’re not gonna be engaged now, then when is the time?”

Another local, Emily, 29, shared a comparable excitement: “I think it’s inspiring to be a part of this movement. We even went out to cast ballots earlier today because we were preparing to be enthusiastic for everything that he’s for.”

The variety of the crowd reflected the city itself. established New Yorkers, newcomers, working youth and retirees all were in attendance. For an attendee, 68, from Queens, it was his first rally of the election season. “I’m here because, well, I want to hear what they have to say, and there’s no other viable candidates, in my opinion,” he said.

Major Topics and Public Priorities

For the Astoria resident, the key issues facing NYC right now are “public security, the subway safety, and cost of living”, adding that while he’s doubtful about whether Mamdani can deliver on all his promises, he’s open-minded. “I don’t know who’s going to fund all this stuff he wants done … but I’m going in without prejudice, and just wishing somebody is offering some alternatives.”

Another attendee, 30, also from Astoria, said their main concerns were protecting LGBTQ rights and tackling the city’s housing and cost issues. “I think the assemblyman is doing a excellent work of addressing everything I’m worried by,” they said.

A supporter, 30, expressed similar views, commending Mamdani’s authenticity: “I feel like Mamdani is very genuine in his responses in a way that isn’t typically seen in most elected officials. He’s a little less empty rhetoric than usual.”

Rally Speeches and Moments

The candidate had a distinct theme he was aiming to communicate at the rally; diversity is NYC’s biggest strength. At one point, he had a rabbi, a reverend, and an Muslim cleric all on stage together in backing his bid. The city’s comptroller, a former candidate in this election, also came out to endorse Mamdani.

The senator received the loudest applause of the evening, tied with only the mayoral candidate. Sanders spoke of the importance of electing Mamdani to the role of mayor not only for the sake of making the city more affordable, but also as a means to send a message to the former president and the billionaires he has in his circle.

“Everyday citizens get a single ballot,” Sanders said. “Meanwhile, the ultra-rich get the chance to invest unlimited funds to elect the candidates they want. That is the backdrop in which this race is taking place.”

The state's leader the governor was the only presenter met with divided reactions, with the crowd frequently interrupting her speech to enthusiastically shout “Increase taxes on the wealthy!” Mamdani came out at the end of her speech to, quite literally, stand with her, as if to show the audience the importance of her appearance and endorsement.

It was a big contrast to Congresswoman AOC, who spoke just after the governor and was met with the audience calling out for her.

When it came time for Mamdani himself to take the stage, the audience had been more than sufficiently hyped. As with the recent candidates' forum days earlier, he did not hold back at taking jabs Andrew Cuomo.

“Let our message resound that Cuomo can hear them tonight in his $8,000-a-month apartment,” the mayoral hopeful said. “Let them be so powerful that he can hear them even if he’s in Westchester tonight.”

But Mamdani did not focus excessively on his opponent, instead dedicating the latter half of his speech to thanking the coalition who had supported him for the past several months and helped with his historic campaign.

Perhaps the most memorable moment came towards the end, when he asked attendees who had helped out and canvassed for his campaign to turn on their lights. The crowd immediately illuminated in a multitude of bright phone lights, too many to count.

“Our work has only just begun. On 4 November we set ourselves free,” Mamdani said in his closing words.

Christopher Phillips
Christopher Phillips

Oliver Bennett is a digital marketing strategist with over a decade of experience in brand development and online growth.